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Turning Owners into Investors with Rich Ford

Turning Owners into Investors with Rich Ford

Today I am talking to Rich Ford , Chief Development Officer and Co-Founder of Roofstock, a company that provides all of the resources for investors to buy, own and sell real estate online, including data analytics, property management oversight and other tools.

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Topics covered:

(00:00) – Intro

(01:00) – Introducing Rich Ford

(1:25) – What is RoofStock?

(2:25) – What is a ‘PEO’?

(2:30) – What have you done since 2007?

(3:20) – Scott Fritz’s business perspective  

(4:45) – What brings companies to you?

(3:45) – Static Tenants while buying/selling 

(5:20) – Rich’s Background

(6:00) – A Product of the Banking Crisis

(7:00) – Who is the Average RoofStock Customer?

(8:00) – What Opportunities does that provide RoofStock?

(8:40) – Distance is no longer an issue for investors

(9:30) – How does this relate to 3rd party SFR properties?

(10:40) – RoofStock provides a package

(13:15) – How can I purchase more and own more?

(14:00) – Marketing with Tenant in Place

(17:15) – Where does RoofStock see StreetLane going?

(18:35) – There is new capital

(19:23) – No Hesitation on building towards the future

(20:00) – An Introducction to RoofStock One

(22:30) – For the Consumer – What does RoofStock One do?

(26:45) – CFO Stress-Testing

(28:50) – Where is this available to Investors?

(30:15) – What’s the wait time?

(31:20) – How long has RoofStock been around?

(32:10) – Size and Velocity?

(34:10) – Is the Bay Area still the “hub” for start-ups?

(36:00) – Housing Crisis re-cap

(40:00) – What does a Chief Development Officer do?

(41:00) – Company Culture –  What Does It Look Like?

(45:20) – Rapid Fire –Are Entrepreneurs Born or Bred?

(46:45) – Closing

Rapid-fire Questions:

(45:20) – Rapid Fire –Are Entrepreneurs Born or Bred?

Resources mentioned:

Feedback Email: Team@pmgrowsummit.com

PM Grow Summit 2019

Where to learn more:

www.roofstock.com