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Branding: Bumper Stickers vs Real Values with Lisa Wise

Branding: Bumper Stickers vs Real Values with Lisa Wise

Today I am talking with Lisa Wise, President and Co-Founder of Nest DC, Roost DC and Starling DC. Lisa spoke at PM Grow Summit in 2017 and will be speaking at PM Grow Summit 2019 this year as well!

Roost DC began in January of 2015 and is one of only a handful of employee-owned management companies in the country.

Nest DC manages residential rental units throughout the Washington, DC area. Nest is also a licensed general contractor through Starling DC, which works in design and renovation.

Lisa’s companies were founded on the very principle that giving back is the only way to get ahead.

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Topics covered:

  • (01:34) – Intro
  • (01:46) – Background – How Lisa entered into Property Management
    • (03:59) – Better Neighbors, Better Community – A Day 1 Idea?
  • (04:45) – Values Based Business –
    • (05:10) – Built for millenials who care
    • (07:10) – Birdseed – Feeding the Market Disruptors
  • (08:45) – Good Deeds: Marketing or Passion
    • (9:45) – Values are a part of our identity
  • (10:15) – Design and Visualization
    • (11:05) – Aesthetics can help reduce overall cost
  • (14:00) Millennials and the workforce
    • (15:10) – Millennials prove flexible and adaptive
  • (17:50) – Numbers
    • (18:15) – Number of Staff
    • (19:20 )- Rental price, number of units
  • (20:50) – What the motivation force was for separate business units?
    • (21:15)- Business needs
    • (23:50)- Starling DC
    • (24:42)- Needs outside of portfolio
  • (25:40) – What is different about employee-owned company?
    • (26:00)- Operating choices
    • (28:00)- From financial standpoint
  • (29:00)How does that change the hiring conversation?
    • (29:10)- Benefits and shares
  • (30:32) – What were the meaningful influction points in the business?
  • (31:00) –  What were the challenging influction points?
    • (31:10) – Client and corporate finances
    • (32:15)- Streamlining systems
    • (33:25) – Client culture
  • (34:00) – What’s been your approach to building internal leadership?
    • (34:10)- Flock leadership team
    • (35:30)- Growth opportunity
  • (35:53) – Did you ever struggle with impulses with “they’ll never do as good as a job that I can do”?
    • (36:00) Client-based
    • (36:59)- Clarity of roles
  • ( 37:20)- Flow of Information- How do you push key data around in a way that it is enough but not too much?
    • (38:04) – Check-ins/ “Flight plans”
  • (39:53)- How would you describe your unique ability?
    • (40:00)- Engaging with team members
    • (41:00)- Engaging with clients
  •  (41:40) – Did the idea of becoming a visionary come naturally to you?
    • (41:55)- Creating opportunity
  • (43:00)- What contributed you to being an entrepreneur?
    • (43:50)- “I was born this way”
    • (45:30)- Era of the entrepreneur
  • (46:00) – What would your advice be?
    • (46:30)- Follow your dreams
  • (48:40)- Closing